Michelle Lee has over 15 years of professional experience across Malaysia and Southeast Asia, specialising in strategic planning, business transformation, restructuring, brand development and AI adoption. She currently serves as the Founder and Strategic Decision Architect of Tuju, where she helps organisations identify business value and translate business strategies, operational challenges and AI opportunities into practical solutions and strategic decisions.

Previously, she was the Head of Business, Southeast Asia/Business Operation Strategy Consultant at iGroup Asia Pacific | iReady SEA, where she led the transformation from a product reseller to a solution-led business focused on AI enablement, learning and development, and business transformation. She developed an AI Readiness and Enablement Framework, designed and deployed AI agents, supported AI-enabled solution proposals, and established partnerships with business partners and government agencies across Malaysia, Singapore and Indonesia.

At Pradotec Sales & Services Sdn Bhd, she progressed from Business Development to Chief Strategy Officer, Chief Executive Officer and Company Director. She led the company's turnaround from approximately RM10 million in debt to breakeven within three years and managed major government and enterprise technology projects, strategic partnerships and business repositioning initiatives.

She has also worked as an Independent Strategy & Brand Consultant and previously held corporate strategy and brand roles with Imagescan, UP Multimedia and McCann Worldgroup.

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