Ms Joanne Chin is a senior executive with over 33 years of experience in brand, communications, marketing and stakeholder engagement across the asset management, banking, telecommunications and financial services sectors.

She was most recently Head, Brand & Communication, Southeast Asia at Principal Asset Management Berhad, with the corporate title of Director. She led regional brand strategy, corporate communications, stakeholder engagement, thought leadership and reputation management across Southeast Asia, including Malaysia, Singapore and Global Islamic. As a member of the Management Committee and an invitee to the Executive Committee, she contributed to strategic discussions on corporate positioning, stakeholder engagement and market communications. She also led flagship global/regional corporate platforms, including investment outlooks and thought leadership initiatives involving institutional clients, distributors, investment professionals and senior leaders.

Previously, Ms Chin was Country Head, Brand & Marketing at Standard Chartered Bank Malaysia, leading brand strategy, integrated marketing communications, sponsorships and stakeholder engagement in a highly regulated banking environment. She managed high-profile platforms including the Standard Chartered KL Marathon, attracting over 39,000 runners annually, and Liverpool Football Club partnership activations spanning client engagement, media visibility and brand positioning.

Ms Chin also served as Senior Vice President & Head of Marketing at United Overseas Bank (Malaysia) Bhd, overseeing marketing strategy, customer engagement and brand initiatives across consumer, business, wholesale and commercial banking. Earlier, she held senior roles at Maxis Mobile Sdn Bhd, Citibank Malaysia and Hong Leong Bank Berhad, covering customer strategy, lifecycle management, consumer marketing, product propositions and financial services branding.

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