Running frontier artificial intelligence (AI) is not cheap. For a time, “token maxxing” was the corporate mantra du jour. Earlier this year, companies encouraged employees to maximise their AI usage by consuming as many tokens as possible. Tokens, in this context, refer to the basic unit of computing. The assumption was that greater AI utilisation would translate into greater productivity — never mind that the relationship between AI usage and output quality is not necessarily linear.
TheEdge27 Jul, 2026 09:00am - 22 hours