Seni Jaya Corporation Berhad is taking another step in transforming its out-of-home (OOH) advertising business with the launch of #HuntTheMouse and SYNQ, Integrated Intelligent Digital Solution (IIDS)

The #HuntTheMouse initiative introduces gamification into OOH advertising, encouraging consumers to visit participating retail outlets, make purchases and participate in a treasure hunt for hidden mice. With cash prizes of up to RM100,000 per season, the concept could provide brands with a more measurable way to convert advertising exposure into consumer participation and retail footfall. For Seni Jaya, the potential benefit lies in creating additional value around its existing media assets while strengthening relationships with advertisers